With Germany’s national elections Sept. 27, the campaigns are in high gear. But for all the leading parties‘ talk of digital politics, their Web strategies are just that: talk. Their blogs are Potemkin Web sites — the posts are just rehashed news releases — and their Facebook groups often have fewer friends than the average American teenager. The parties still think that the Web is just an advertising tool, not a way to raise money, activate volunteers or create a movement behind their candidates. As one official from Germany’s center-right Christian Democrats told me bluntly: „It’s not for the voters. Most of it is just to show the newspapers that we’re modern and relevant.
Artikel in der Washington Post über den Webwahlkampf in Deutschland
