And so, the authors write, „humans will inevitably turn to the increasingly intelligent digital technologies that created the abundance in the first place for help in sorting it out.“ That is the challenge for a new generation of media consumers.
We cannot sift through mountains of media options the same way we remembered which radio station played our favorite tunes or which television station broadcast on which channel. In fact, we are going to have to rely on one another to discover, filter, and share — with ingenious technologies helping us out.
But the news doesn’t have to come to us only through our friends and family — or anyone in particular. It will take all kinds of routes to us — through one social network, onto to another, and into a blog we read for reasons totally unrelated to the news.
Huffington Post, „If News is That Important, It Will Find Me.“